Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly
Research
Laura Mulvey's male gaze
Assumes the audience view women and events through the perspective of a heterosexual male
The camera (displaying the perspective of the male) objectifies women by reducing them to fetishised parts
Females viewers must experience the narrative secondly, by identifying with the male
The camera (displaying the perspective of the male) objectifies women by reducing them to fetishised parts
Females viewers must experience the narrative secondly, by identifying with the male
Geri Halliwell - Camera constantly pans and tilts over her body - reducing her to fetished parts
Wears tight clothes - crop tops, leggings, shorts - Cheryl Cole - bright crop top - steam - sexualises her
Close ups of her face - Ciara goodies and call my name - cc
Emphasise her lips in all of them - close ups
Marjorie Ferguson - Facial Expressions
Romantic or sexual - Cheryl Cole, Rihanna Hate That I Love You
Trevor Millum
Seductive
Steve Neal
Classic Stage
Mulvey
Camera constantly pans and tilts over her body
Wears tight clothes - crop tops, leggings, shorts
Close ups of her face
Emphasise her lips - red lipstick
Marjorie Ferguson - Facial Expressions
Romantic or sexual
Chocolate box
Trevor Millum
Seductive
Carefree
Barthes 5 codes
Symbolic Code
Fireworks - symbol of explosion of love
Red lips - love/lust - song we found love
Referential Code
Clothes are similar to other R'n'B videos
Binary opposition
Examples
Applying it to my coursework
Night and day/ inside, outside locations
Boy and girl
Stillness and movement - dancing and brick wall shot
Contrast between digipak and video
Paragraph 5: Conclusion
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