Audience answer

PLAN

Paragraph 1 Intro: Which of your projects are you going to write about? Briefly describe it

• A2 - R'n'B music video 

Paragraph 2: What are some of the key features of the concept you are being asked to apply? Maybe outline two of the theories/ideas of particular writers briefly

Researched R'n'B music videos - Cheryl Cole, Jay-Z, Kanye West, Professor Green - found that it targeted a wide audience - 17+ - D+E 

Demographics 

Defines adult population

Groups them into categories defined by their jobs

• A - Higher management, bankers, lawyers, doctors, and other professionals
• B - Middle management, teachers, creative media (graphic designers)
• C1 - Office supervisors, junior managers, nurses, specialist clerical staff (white collar)
• C2 - Skilled manual workers, plumbers, bricklayers (blue collar)
• D - Semi-skilled and unskilled manual workers
• E - Unemployed, students, and casual worker

Psychographics

Mainstreamers 

• seek security - tend to be domestic, conformist, conventional and sentimental. Favour value for money, family brands. Majority group

Aspirers

• Seek status - materialistic, orientated image, appearance and fashion. Attractive packaging more important than contents. TYpically younger people. Clerical or sales jobs

Succeeders

• Seek control - stong goals, confident, strong work ethic, supports stabilty. Brand choice is made of self reward and quality. Typically higher management and professionals

Explorers

• Seek discovery - Energetic, individual. Values difference and adventure. First to try new brands. Younger demographic - students

Reformers

• Seek enlightenment - Freedom from restrictions. Personal growth.Social awareness and independent judgement. Anti-materialistic but aware of good taste. Attended higher education and buy products for quality

Stuart Hall

• All texts are polysemic (can have multiple meanings)
• Texts can be "read" in different ways depending on the audience's identity, cultural knowledge and opinions
• He states that texts can be "read" in 3 different ways
• Preferred reading
• The audience responds to the product the way the media producers expect them and want them to
• Negotiated reading
• The audience partly agrees with the message or product but may disagree with other parts
• Oppositional reading
• The audience is in complete disagreement with the product or the message 

Paragraph 3: Start to apply the concept, making close reference to your production to show how the concept is evident in it

A2
Demographics

• C1 - Office supervisors, junior managers, nurses, specialist clerical staff (white collar)
• C2 - Skilled manual workers, plumbers, bricklayers (blue collar)
•  Semi-skilled and unskilled manual workers
• E - Unemployed, students, and casual worker

17 +
Psychographics 

• Mainstreamers 
• seek security - tend to be domestic, conformist, conventional and sentimental. Favour value for money, family brands. Majority group
• Explorers
• Seek discovery - Energetic, individual. Values difference and adventure. First to try new brands. Younger demographic - students

Show this through the use of clothes - tight and fashionable - with fashionable brands - Hollister, Nike etc 

Energetic - young couple having fun - running through woods - sense of adventure

Song itself is mainstream

Ending would fulfill mainstreamers needs - ends with a utopia feeling of the couple being in love

Attracted this audience through media language 

Look at coursework micro elements

Hall's

• Preferred reading
• That she's a powerful woman
• She's attractive
• She's talented
• The couple are in love
• Empowered - purposefully putting her self on display 
• Trend setter/ style icon - mise-en-scene
• Negotiated reading
• This is what makes music videos popular
• This is what other music videos are like
• Oppositional reading
• Mulvey's Male Gaze
• Objectifying her - close ups and tight clothes 

Because it follows a similar demographic and psycographic to the videos i researched, my audience will be able to recognise genre conventions

McQuail

• Expectations - use genre to tap into a readily available audience, use codes and conventions to appeal to them
• For our music video - how did we promote our artist and how was it instantly recognisable to our audience
• Video 
• used conventions of locations - woods, club/limo, dance studio, brick wall
• Bright colours
• Tight, fashionable clothes - leggings, crop tops
• Camera angles - close-ups of the artist and two-shots of the couple

Paragraph 4: Try to show ways in which ideas work in relation to your production and also ways in which those ideas might not apply/could be challenged

Mainly conform - Pye - don't to Neal - Genre's are instances of repetition and difference"

"Difference is absolutely essential to the economy of genre" so people don't get bored. As we're aiming to a wide range of audience - such as mainstream - what people are used to.

Barthes 5 Codes

Decided against an enigma ending as unanswered enigmas can frustrate an audience and as the video is upbeat it wouldn't make sense for it to not end happily

Paragraph 5: Conclusion