Representation plan

Laura Mulvey's Male Gaze

Camera constantly pans and tilts over her body

Wears tight clothes - crop tops, leggings, shorts 

Close ups of her face 

Emphasise her lips - red lipstick

Marjorie Ferguson - Facial Expressions

Romantic or sexual

Male or female 'two-somes'

Dreamy

Heavy lidded

Overtly sexual/sensual

Had our couple constantly touching each other, hugging, kissing etc 

Chocolate box

Half/full smile

Lips together/ slightly parted

Teeth barely visible

Full/ three quarters of face to camera

Blandly pleasing

Uniformity of beauty

Devoid of uniqueness

Soft and sweet

Like smooth perfection -  is more important than her qurtks or her personality

For our digipak

Trevor Millum

Seductive

Similar to invitational

Less focus on the positioning of face and angles

Eyes less wide

Less reserved but still self confident

Carefree

Nymph like

Active

Healthy

Vibrant

Outdoor girl

Often smiling/ grinning

Barthes: 5 Codes

Semantic Codes

Refers to a part of the text that suggests or refers to additional meanings

Have a connotative function

Add an extra layer of meaning to the text, beyond its literal meaning

Symbolic Code

This code is about symbolism within the text

It uses opposites to show contrast and create greater meaning

These codes create tension, drama and create drama

Symbolic Code

Fireworks - symbol of explosion of love

Red lips - love/lust - song we found love

Referential Code

Clothes are similar to other R'n'B videos 

Levi Strauss: Binary Opposition

Meaning is enhanced by our knowledge of differences 
Our understanding of the word "good" is enhanced by our knowledge of the world "evil"

Meaning is created by these differences and the narrative is enhanced by it

Examples

Applying it to my coursework

Night and day/ inside, outside locations

Boy and girl

Stillness and movement - dancing and brick wall shot

Contrast between digipak and video 

Steve Neal

Classic Stage - the conventions of the media text are clearly defined and the audience are clear of genre. Music video example - 80's - Micheal jackson - dance routine, light up tiles, signature dance moves, camera trickery 

Pye

"Films have to conform to audience expectations about narrative"

Our own - couple in love - typical - we found love + a dance scene with people getting ready to party 

Follows conventional narrative

General

Who is being represented?

Our artist

Make sure that we're following conventions by representing her in a sexualised way 

How is the representation being created?

Camera angles

Close use of her face and body - sexulise her - body  shots show that she doesn't have any personality

Close ups/ two shots of the couple - holding each other - clearly in love - his property when he's holding her 

limo scene - people shouting out of the window - looks like a mobile phone camera - media savvy

Sound 

song is R'n'B - typical sexual songs 

Artist represented as fun - upbeat song

Camera Movement

Pans over her body - emphasises her movement

Mise-en-Scene

Tight clothes - crop tops, leggings, high heels - show off her figure

Black and red - sexual colours