Audience answer

For my A2 year I produced an R'n'B music video that appealed to a wide audience because it is such a popular and easily interpreted genre.

Before I produced my music video I looked at a range of R'n'B music videos for inspiration  such as Cheryl Cole's "Call My Name", Professor Green's "Be Good To Me" and Kanye West and Jay-Z's "No Church in the Wild"; I found that they attracted a range of demographics, such as C1, C2, D, and E more than A or B - especially No Church in the Wild as it was about overthrowing the system and rebelling, which probably wouldn't suit A or B's interests as they tend to be higher and middle management - thus the people that would be overthrown. In terms of psychographics, I felt that the videos targeted mainstreamers, as most of the videos conformed to society's values - except from No Church in the Wild; aspirers, who seek status and wealth, which was displayed through the use of props and location, such as a castle and champagne classes, connoting wealth and explorers, who seek excitement, which I think No Church in the Wild offers.

For my own video I used a similar demographics and psychographics to the ones I found through the videos that I researched. For example, in terms of psychographics I mainly targeted mainstreamers and explorers, which is evident through